Sagami is expanding condom distribution in U.S.

WESTMONT, Ill. -- A longtime leader in the condom business in Europe and Japan, Sagami Inc. is stepping up its efforts to expand distribution in the United States.

The company is attempting to increase the presence of its three brands of condoms in this country by stressing their quality, value and broad consumer appeal. With the debut of the Sagami line--billed as "the safest condoms money can buy"--in the American market, executives say that the 60-year-old supplier is poised to duplicate its solid track record in other countries.

Each of the brands has distinctive packaging and is targeted to a specific consumer group:

* Sagami Type-E. Described as the …